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Copyright 2005 Mal Keenan

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Niche marketing is an old and very successful marketing strategy whereby a company focuses on marketing and selling to a clearly defined segment of potential consumers. The company earns by supplying a unique product or service to this narrowly defined market which other companies have not met or provided.

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Are there potential buyers online? According to the Central Intelligence Agency s latest figures, there are over 185.55 million internet users in the United States alone, of these around 139.52 million active users. The Computer Industry Almanac which compiles statistics on global internet users, records a staggering 934 million users for 2004 and this market continues to grow.

Do these users buy online? Statistics gathered on internet users, show they do and their numbers are increasing. For instance, in December 2004, online sales rose by 53%, from $795 million of the same month 2003, to $1.22 billion 2004, (gathered by CMP Media a service provider of information and marketing services to the technology and healthcare industries). For each unique marketing hook, product and service, your business blog can tap in, that s how many niche markets you can serve.

The next question then to answer: Can your blog be the perfect vehicle for reaching and marketing to your niche?

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You should realize that successful blogs go a step further in providing excellent content, as well as regular updates or new content. Most websites provide these services. Rather it is the ability of these blogs to provide the author and the readers a venue for one-on-one conversations, in an impersonal medium. By sharing commentaries, thoughts and opinions, the author positions himself or herself as being an authority in his or her field of work. If you write content that is relevant to their needs, they ll remember and keep returning to your blog.

But that s not all; you need to have an abiding passion for the subject matter or product you ll sell. Without this, your blog won t stand out and carve itself a niche apart from the other blogs.

In essence, a well researched and crafted business blog is a potential revenue center. It has the authors personal touch and speaks to the need of this particular consumer. As every marketing analyst knows, when a seller understands his or her consumers well, this seller gets their business.

About the Author

Mal Keenan is editor and publisher of the Home Business Tips Blog:
http://www.home-business-tips-newsletter.com/blog/
Visit his Internet Marketing Plug In Training site for great strategies and step by step processes in running a successful online business:
http://www.pluginprofitstraining.com/

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Today I stumbled upon an exclusive music player. It actually conveyed the quality promises that the advertisers made. It was essentially attractive! I was so appeased with the product that the positivity came out of me spontaneously. It seemed that they really liked what I told them and could merely even tell their friends further. Try comprehending the purpose behind a marvellous adultery site or a family product. Clearly, when a adultery site or family webpage solves or meets appropriately a selected problem or want, it’s expected to be good.

An awesome adultery portal not only gives what it affirms but also offers that added advantage that no one must have thought. The audience is engulfed by family responses; this makes him proud of his finding. Now how is it probable for you to create your own adultery site or family product incredible? Should you basically pester about this? Because you require traffic, traffic and traffic! At the most just 5 percent of the total traffic is converted into sales even by a fantastic adultery site. Rise in sales is directly dependent on the number of viewers your webpage is able to allure.

Mouth to mouth propaganda need to be combined with other techniques just to be sure that your web portal is among the most viewed ones. I say work as there are chosen ways of creating traffic that don’t demand much money. What is basically wanted is attempt and perseverance. One of the perfect approaches to pull folks to your adultery portal is through original material and write ups peculiarly. Hundreds of family sites thrive merely on article postings.

Along with a link to your own site and a short Bio of your own, you could post your adultery concerned articles on these websites. Folks go online mainly for material. They are searching for probable solutions to their family and adultery problems. Consumers will only invest money when they are thoroughly convinced in regards to the capacity of your adultery to take them nearer to their family aims. Your articles need to reflect a special understanding of their family desires and an acumen into their interests. Then your potential consumers will spontaneously come back having a conviction in your adultery.

You could also write some press releases related to adultery. Press note is an article that tells something worthwhile regarding your adultery to the media. Mostly it will have contact information so that any member of the press may clearly approach you. Many websites are operating to encourage your press notes in regards to adultery and family. These views consist of only a very small portion of the actual adultery advertizing strategy. You might come up with a family mentor who could benefit you do all the above and more. If you really desire to be remarkable offer folks something worth!

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Message boards and forums are a great way to advertise your site, service or product for free. However, there are a few things you should remember when posting.

1. Choose an appropriate site. I know this really goes without saying but there are still some that are so enthusiastic about getting their message to the masses, they post on inappropriate sites. For example, it would be highly unlikely that you’ll find many interested individuals to purchase your yoga wear on a motorcycle website. Instead you may want to try exercise sites, women’s sites, parenting sites (mothers do want to get back into shape after having a child), health and wellness sites….I think you’re getting the idea. Think of who will be using your product, service or website and go where they are.
2. Choose the proper board. Always read the instructions and make sure you’re posting only where it’s permitted. A lot of boards state “no advertising” in their general forum and you must respect their rules. However, most boards have a place to post your ads. Also, if you are marketing a website, look for boards that will critique it for you. That’s an excellent way to drive traffic to your site.
3. Create a profile. Viewers are less likely to take you seriously is you didn’t take the time to complete a proper profile. List your likes and dislikes, where you’re from and any other personal information you’re willing to share. Remember, people want to deal with people - not with “salespeople”. You are no different than they are, so show them that. I’m far more likely to follow someone’s link if I can personally relate to them.
4. Use a signature with a URL link and a tag line. If you use a signature, you can post anywhere and you’re advertising without even doing it (if you know what I mean). For example, I love gardening and I know there may be some gardeners that would be interested in IFHB but it’s really not the place to advertise my site. In that case, I post away about all the details of gardening that I love, offering advice along the way with my standard signature line attached:

Sincerely,
Dawn Roberts
http://www.ideas-for-home-businesses.com/
Helping you secure your financial future - from home!

5. Do not spam the board members! While the 7 exposures rule is true (generally, a person must be exposed to something seven times before they will purchase it), it does not mean you should post seven times in a row. Spamming is crass, irritating, rude and illegal. It shows a level of immaturity and I, for one, would never waste my time following up with a spammer. Look at this scenario and tell me which child you would choose to pay to mow your lawn (a) a polite child who rings your doorbell, introduces himself, tells you he’s available to mow your lawn and leaves you with his name and phone number or (b) a child riding his bicycle up and down in front of your house, screaming “I’ll cut your lawn for five bucks”. First impressions do matter.
6. Relate - don’t sell. Avoid the hype at all costs! Be yourself. Let’s say you’re marketing a software program that will save time and money for accountants.

   Fine. Now that you have read till this point, we commit that additionally you will have something extraordinary. Luxuriate in reading beyond as certain major minutiae would follow.

   You could use hype:
   

   Announcing the one and only software program you will ever need. This will not only revolutionize your business, it will give you the time to enjoy life like you can’t imagine! Buy it now before they’re all gone. Don’t be the only guy on the block doing things the prehistoric way. Come into the 21st century and get Accounting For Accountants while you still can!

   
   or you could post in a manner that others will relate to:
   

   As an accountant there never seemed to be enough time in the day to attend to all the tasks that demanded my attention. Not only that, the programs I needed were very expensive and required hefty annual renewals. Well, I’ve developed a program that performs the tasks that once required three programs to do. It’s easy to use and doesn’t require annual renewals. Best of all, it saves me time and we all know - time is money. Visit “Accounting4Accountants.com” for more information.

7. Watch your language. Don’t be offensive. Avoid words like; hell, damn, stupid, idiot, fat… People take offence to those and many other words and by all means, don’t swear. Be respectful and diplomatic in all your postings.
8. Use the search engines. Search for your topic plus the words “message board”. If you’ve developed the next best adjustable wrench since Vice Grip came on the market, you may want to search for tools+message+board, mechanic+message+board, car+message+board… Think of who would use such a tool. Put yourself in your customer’s mind and use the same terminology the would use. One other thing when searching, don’t forget that people often misspell when they’re searching. When people are looking for an adjustable wrench, more than a handful would search for “adjustible”.

Have fun and relax. Posting on a lot of boards is time consuming and sometimes a little boring. Take your time with it. A good post will bring you the customers, clients and visitors you’re looking for ata cost we all love - FREE!

About the Author

The author, Dawn Roberts, is the creator of www.Ideas-For-Home-Businesses.com - your complete home business resource. IFHB will help you from the planning stage, straight through to marketing your ideas for home businesses! Learn how you can start, maintain and propel a phenomenally successful home based business!

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Top Ten Ways of Why and How to Write your Book’s Sales Letter - Part 1

 by: Judy Cullins

Authors/publishers are great at getting their books written. But after the initial one-year honeymoon, sales slow down. To counter this make sure your print or ebook will keep on selling from the first day, the first year, even for life. Count on this being a two to three- year project to become well known.

Write a short sales letter for each book.

Whether you have a web site or not, you can write a first class, must-buy-now sales letter. Since you are making your book a business write a sales letter for each teleclass and service as well. I even write one for my bookcoaching services.

What Every Sales Letter Needs to Pull Orders and Profits

You can write each sales letter in less than four hours the first time. As you practice, you can an excellent one in two hours.

1. Start the Letter with a Benefit-Driven Headline.

Completely admissible! Your intense drive to scrutinize more would be contented further. You have to be associated with this projection to acquire more.

Include similar headlines throughout your sales letter. Make them bold and in another font to stand out. Then, add the copy below that supports your claim. Here s one. What do your think? Want a Quick and Easy way to Quadruple your Online Income in Four Months?

If you answered, “yes” to yourself, the headline succeeds, because you will keep reading. If you said “No, I don’t believe this, ” but I’m curious where this is going,” the headline still succeeds. You win when your headline seduces your potential customer to read on in your sales letter to discover your book s benefits and features, some fine testimonials, to finally click “buy now” that takes them to the order page.

2. Make a list of all the problems and challenges your reader has.

To know your audience s problems is half of the solution. Before you can write your book s benefits, you need to know the problems. Do they want to lose weight? Do they want a lasting relationship? Note where they are now with their particular challenge. Hook your reader to go on with engaging questions such as Are you sick and tired of being sick and tired? Are you ready to give up on attracting your ideal mate?

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After you list all the concerns and problems your audience wants solved, your answer for these will formulate your list of benefits. (See #4) Follow each specific problem posed as a question with your answer. Those are your benefits. Benefits sell.

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3. Address your Potential Buyer’s Resistances.

Remember to tell a background story of where they are NOW (see #3.) so they will emotionally connect with your book solutions. This is part of your introduction and is the hook to keep your readers going. Let’s say they want to write an eBook or print book to make themselves the “expert,” make life-long passive income, or share their unique message.

Many people don’t write a book because they doubt it will sell well enough for all the effort, it may not be significant enough, it will take too long, cost too much money, and they really aren’t writers. One, by one, your sales letter needs to address your audiences concerns and show these potential buyers how they can become an excellent author and make their books more saleable, while building their profits.

Author s Tip: Make a list of these resistances before you write your sales letter.

4. List the Top Five-Ten Benefits of your Product or Service in Bullet Form.

From these lists, create and keep in a computer file called, book benefits a list of 5-10 benefits. Include the number one benefit at the top of the list. You need to know these before you can talk about your book to others.

If you are not rock sure of who your audience is, your sales copy dribbles away and doesn’t meet its target. Keep redefining your audience and know as much about them as you can.

Remember that one benefit is the top undeniable benefit usually more money easier, more clients faster, more profits from web sales, better relationships, and optimum health.

You will place the top five or so bulleted benefits after your sales letter Introduction. The rest you can sprinkle throughout your copy.

Without a book sales letter to guide your potential buyers on your web site, you leave them bored, uninspired, without enough information to make that decision to buy. Your web site and ezine must entertain, inform, and give enough benefits to convince your readers to order your book.

For all email promotion campaigns, without a sales letter for each product, your unique, useful and inspiring information will not get read, people won’t know you as the expert, and you won’t make the sales you want.

For part two of this article email article-165@bookcoaching.com.

Judy Cullins ©2005 All Rights Reserved.

About The Author Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people’s lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell, she offers free help through her 2 monthly ezines, “The BookCoach Says…,” “Business Tip of the Month,” and blog Q & A at http://www.bookcoaching.com/opt-in.shtml and over 170 free articles. Email her at Judy@bookcoaching.com.

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There are a lot of offers online, hyping the ability to deliver thousands of hits to your web site. For a price.

True, the Internet is a numbers game.
What these services are implying is that the more people you can expose to your message, the more sales you will get.

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This is true, to a point, but it’s not just about the traffic - it’s about attracting, converting and KEEPING customers.

Right?

Now, how do you do that? You get them
through advertising and keep them
through customer service.

So, you carefully analyze a few ezines,
determine that the ratio of ads to original content is ok, and start getting the word out through advertising. Soon your logs tell you
that your traffic is picking up. Great!

Now, how do you make them stick around,
and hopefully become customers?

Shower them with attention. Get their
email address asap, and start wowing
them with your knowledge and insight.
Maybe record an interview with a guru
or two, and post it for free on your site. Make them feel like you’re the best source of information around.

If you do enough of this, hopefully a
prospect will soon become a customer.

So, You’ve Converted Them Now What?

Now that they’re a paying customer, you
have to keep them. There are a number
of inexpensive, if not outright free, ways that you can show your customers your appreciation. Hopefully most of these will already be familiar:

*Say thank you. Tell them that you
appreciate their business. Reinforce that positive behavior!

*Send individualized follow up. Want to
really shock them? Send them a note IN
THE MAIL. Do you think others out there
in cyberspace do this? Do you think it’ll separate you from your competition?

Combine the offline with the online world, and you’ll stand apart (if not stand alone!)

*Think of ways you can be extra thoughtful. Does your product require batteries? Tuck in a pack, so that your customer will be able to start using it immediately upon delivery. The financial outlay will be made back in goodwill - do you think they’ll feel
really great about the experience? Just
think of the referral potential!

Well. Your exquisite force to examine more would be requited further. You should be persistent in order to find the class of this ballyhoo. So, just keep on flipping through the pages.

Modest Expectations + Overdelivery =
A Happy Customer

Always promise less, and give more. Error on the side of caution concerning delivery times, repairs, exchanges…then call or email them with the good news that the process will actually take less time than
expected. The faster you can deliver, the happier the customer.

Worst case scenario? That you deliver
the product within the promised time frame.

A Word About Advertising…

As the hype continues to fly online,
customers have developed a healthy case
of skepticism. They’re rapidly becoming
immune to over-the-top claims. Don’t fall victim to the temptation of hype or spin. Honesty in advertising will give you a fighting chance.

Also, with hype, you risk having a
disappointed customer. And have you ever noticed how a person likes to share his or her bad experiences with others? This ripple in a pond effect is real. Online, where news travels fast, this could be devastating to your reputation and business.

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So, to end, it’s not about getting more traffic - it’s about gaining a customer. Obviously, there’s time and cost involved in converting a prospect. So, once they decide to come onboard, do everything you can to keep them!

About the Author

Paula Morrow heads Ideal Marketing
Corporation, specializing in information products and training for newbie netpreneurs. Subscribe to IDEALProfits, now read in 12 countries, and receive 5 bonus ebooks! http://www.idealmarketingcorp.com/subscribe.html

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New Style Network Marketing - Why Professionals are Rushing to Join!

 by: Kim Beardsmore

There is absolutely no doubt. Network marketing or MLM is now attracting a new type of person. The wave of new style network marketing is having an unprecedented appeal to professional business people.

In the past, MLM has been dismissed by business leaders as an inferior sales distribution channel. Today, Fortune 500 corporations flock to do business through network marketing channels with industry sales approaching $25 billion in the US and $100 billion worldwide.

The industry, once tainted by the image of the hard hitting, face to face salesperson, compelling you with exaggerated promises - is growing up.

Some MLM groups have evolved into sophisticated business systems put together with the skills of savvy corporate leaders who have become disillusioned with the traditional forms of earning a living.

Here are a few aspects of the ‘new style’ approach to network marketing that is attracting successful business professionals to leave their six figure incomes.

Attractive business model. Network marketing no longer has to rely on a face to face approach to your potential customer. With the explosion of the internet, the business can now be accomplished through effective internet marketing techniques. The internet provides access to potentially millions of people and you do not have to deal with a totally cold prospect. A situation most people actively avoid!

It’s now possible to reach a highly targeted audience around the world! Better still, it’s possible to attract highly targeted traffic to your website who initiate contact with you!

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Many people see this as a comfortable environment in which to do business because the prospect of rejection is significantly reduced.

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Enhanced training and communication. New technologies such as voicemail, email, internet, cable TV, videoconferencing and teleconferencing have enabled leaders to provide exceptional training, product knowledge and coaching to a geographically dispersed group. It also has provided a vehicle for business leaders to use their leadership skills to develop and motivate their distributor networks. Communication is now relatively inexpensive and almost instantaneous, speeding up response times to market demands.

This has launched the industry forward dramatically because it is now possible to effectively manage a vast network of thousands of distributors across the globe from your home. This is a leverage previously only dreamed of.

A trend towards corporate disillusionment. Managers in their forties and fifties who have given their best efforts during their thirties to their careers, are now looking for alternatives. Having spent a lifetime building someone else’s business, they are ready to build their own and reap their own rewards. Network marketing opportunities provide an inexpensive entry to establish your own business. When worked consistently between 5-10 years the return on a modest investment can be exceptional.

Work-life balance. Baby boomers (40-55year olds) are searching for quality of life. Despite the promises this is not usually found behind the desk in a corporate office. The large corporate incomes usually come at some expense to spouse, children and friends who also contribute through the sacrifice of quality time, family memories and missing parents. The importance of building a life - not just earn a living; demands a new way of earning income.

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Lack of job security. As a senior HR manager turned MLMer I can testify from first hand experience: the higher you are in the corporate world, the harder you fall when you are retrenched. Don’t be beguiled by the six figure incomes of the corporate giants. The larger your job, the more rare they are and finding a new one can take more than twelve months. Job insecurity plagues all levels and most people are searching for diversified forms of retirement planning. A solid MLM opportunity can do just that.

Flexible hours - choose your own! Because a network marketing business can be built around an existing schedule, it is a perfect vehicle for busy professionals to get started in developing an alternate income stream. Once established the business can provide a residual income that can release you from the job market altogether.

A trend towards an aging society. Many people are looking ahead and realizing that government hand-outs will not be sufficient security for retirement. In several western countries the number of retirees are increasing a greater rate than the number of workers entering the workforce. In these countries, there is a diminishing pot of funds available to fund retirees. Network marketing offers a residual income stream that can continue long after people have stopped working.

The power of e-commerce. Income streams from a few hundred to tens of thousands per month can be built over the internet. It is possible to combine internet marketing skills and work your network marketing business entirely over the internet. There is almost unlimited potential in combining both viral and network marketing business principles to quickly build a solid, residual income stream.

When considering a MLM opportunity, your diligent research may lead you to a vehicle to provide income AND lifestyle!

(c) Copyright Kim Beardsmore

About The Author Kim Beardsmore is a distributor for an established MLM company that operates in 59 countries. Built upon 25 years experience, and a proven business system, this is “business in a box” that anyone can operate. If you are interested in earning money from home, we can show you how to generate a profitable business for yourself in an around your current schedule. Visit now: http://tinyurl.com/5836x.

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How many times have you groaned when you heard you need to publish
articles in order to sell products on the Internet?

Do you really believe that writing articles will produce results?

A couple of years ago, after I published my fourth Rocketedition (now
Gemstar) e-book, I was scratching my head thinking how am I going to
market this these e-books? Nobody I know owns a dedicated e-book-
reading device.

I found a website called the Rocket-Library where I could post sample
chapters, articles or complete e-books, offering the information for
free. (Note: it is now defunct)

Since the only way the information could be read was on a Rocketbook
e-book reader, I felt this marketing strategy would present sales.

3 months after posting a total of 4 articles: 2 for “A Cheap and Easy
Guide to Self-publishing E-books” and 2 for “How to Hypnotize People
and Other Living Things, ” I started getting incredible results.

“A Cheap and Easy Guide to Self-publishing E-books” became the number
one best-selling non-fiction e-book on Barnes & Noble.com.

Now it competes against print and is in the top 10 best selling “self-
publishing” books sold on Barnes & Noble.com

“How to Hypnotize People and Other Living Things” has stayed up in
the top 5 hypnotism book rankings on Barnes & Noble.com, competing
against print for almost two years. It competes against 706 print
titles in that category.

The only marketing I ever employed for these two titles was spending
a total of 4 hours at a keyboard hammering out 4 articles.

Over the last year I have been side tracked but in the last month I
have submitted over 100 articles, (2 articles X 50 e-zines). I have
had amazing results.

I have sold other e-books and sold reprint-resale rights to my e-
books, booked a couple of speaking engagements, and sold my
consulting services by phone and e-mail.

In addition I have had around 20 articles actually published in
other’s e-zines and newsletters which may present business
opportunities for another 2 years.

It seems everyone is interested in a “cheaper and easier” way of
getting Internet sales results.

Writing articles for other people’s e-zines and newsletter is the way
to do it.

When you write for your own e-zine, you are a promoter.

When you write for somebody else’s e-zine you are an expert!

Action Plan:

Here is an e-zine action plan guaranteed to offer you any of the
following results:

No doubts about the coherence of this stuff, still the people are uncertain about its advantages.

It worked for those individuals who were seeking data on how to hypnotize. All were not in a position to acquire the gains from it.

If you are hunting for a report on how to hypnotize, you can easily decide about the usefulness of the report. Have a look at this till the end to feel if it works for you.

1. The plan will make you popular.

2. The plan will make you money.

3. The plan will make you popular and make you money.

Let the Plan Begin.

Goal: Your goal is to make a total 10 article submissions per day,
every day. If you miss a day catch up on the weekend.

Where do I find all of these e-zines and newsletters I can submit my
articles?

Here is my cheap and easy guide to submitting e-zine articles.

Step 1

Go to the search engine AltaVista at:

http://www.altavista.com

Step 2. Think big, very, very big. Since you are not “paying” for
advertising, you can forget about all of the target marketing you
learned in the non-internet world.

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For example, if you write e-books or sell products related
to “weight,” instead of using “weight” as a keyword to search, pick a
word like “health.”

Let the most popular websites on the Internet do the target marketing
for you.

In the empty search box on AltaVista, type in the word…. health.

Step 3 Click on “search” and around 56 million pages will be found by
AltaVista.

Step 4. Here is your million-dollar tip. In the “search for box”
substitute two words for health.

The two words are…submit article.

Under the “search for box” there will be a little square box that
reads, “Search within these results”

Click on that box and then click on the “Search” button.

Step 5. You will get a new search result netting over 14,000 pages
that are displaying where to submit articles in the “health” category.

Of course after you are finished submitting to over 14,000 websites
and e-zines you may want to search on “weight” and complete the same
process.

Summary:

Publish your articles in other’s e-zines and newsletters. Maybe you
too will be able to publish two best sellers for two years or be the
top marketer with your products with only 4 articles.

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mailto:wayne@wayneperkins.net

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(Cyberspace) March 16, 2005 - Live video chat site PCPeek.com has harbored a secret since February in the form of chat hostesses TwinFantasy, who are none other than Vivid Girls Lucy and Lindsey Love.

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The pair, who are appearing in Genesis magazine this month, have been performing private live erotic shows and free-chatting at PCPeek since August last year, earning their way through school on the LiveCamNetwork 1.9 software that powers PCPeek.

Then, earlier this year, Vivid signed the pair to a 10-film exclusive contract, of which two are already in the can.

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“These girls were a great addition to the site,” said PCPeek’s webmaster. “And to their credit they didn’t stop chatting on our site once they were signed with Vivid. They understand the value of networked appearances. This is healthy for everyone involved.”

David Ross, talent coordinator at Blue Max Models, originally hired the twins to market their double-appeal and the fact that they could be found live online on a regular basis.

“Vivid has the twins’ pre-recorded rights, and we run their live online appearances,” stated Ross.

PcPeek boasts a high-end video and audio stream to feature the twins and all the models on their site. Mark Prince, 2much.net founder and creator of the LiveCamNetwork software, has already begun consulting with the site to upgrade the quality of their feeds, and capitalize on the surge in traffic the site is expected to experience soon.

“We’ve had this happen before, but not often enough,” Prince said. “Now, we’re discovering hidden treasures in our roster of chat hostesses who are making it in the outside world as well. This will benefit everyone associated with the site, and I want to help make sure our platform is shown off at its best.”

The twins have been garnering attention. Besides local and syndicated radio appearances and the Genesis magazine spreads, they’ll be joining Carmen Electra’s naked wrestling show in late May.

“We also managed to get them a regular column in Genesis magazine, as well as auditions for some upcoming Hollywood movies,” says Ross.

But Ross’s coup came when he got news that The Howard Stern Show wanted to feature Lucy and Lyndsey. Though no date has been set, April has been confirmed.

PCPeek invites webmasters to cash in on their high-end video streaming platform, and the Twins’ impending mass celebrity status, by joining its affiliate program. The sign-up page can be found at www.pcpeek.com/webmasters.html .

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###

About the Author

Jones is Media and Communications manager at 2much.net and Editor of iSN News (www.internetsexnetwork.com), a live video chat news outlet.

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Another Week, Another Newsletter to Write…
By Jessica Albon
Copyright 2004, The Write Exposure

Are you at the end of your rope when it comes to writing your newsletter? Do you sit and stare at that little blinking cursor?

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Even the most prolific newsletter publishers face times when they just can’t stand the thought of writing another issue. The next time that feeling strikes, use these three techniques to pull yourself out of it.

………………………………..
Renew your commitment to discipline
………………………………..
There’s something to be said for forcing yourself to do something, even when you don’t want to. Whether that’s exercising your muscles, getting up an hour earlier, or keeping your promise to readers to get your newsletter out on time, you’ll shore up your personal integrity by honoring the commitments you make.

If just the thought of training yourself to become better disciplined isn’t enough, consider this question asked by Sam Horn in her book, ConZentration: What will I remember a year from now?

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Will you remember that you played hookey for a day? Or will you remember that you got your newsletter out on time, every time, for the entire year?

………………………………..
Pare down the newsletter
………………………………..
Last year, I was writing two feature articles per issue. And though the newsletter came out less frequently, I was still writing both articles at the same time. It was simply too much writing for me.

So many of my clients feel they have to put out a long newsletter or not bother. In reality, just as you’re busy, so are your readers. Most publishers get better results with shorter, more frequent newsletters.

Plus, brevity makes readers happy.

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Use a content formula that makes sense
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If you hate to write, arrange your newsletter so there’s a minimum of it to do. For instance, if you can include photos that’ll communicate your point instead, use them. If you can run interviews instead of articles, conduct interviews.

Find articles that are easy for you to write and write them. You’ll find your readers genuinely notice the difference between a happy writer and a miserable one. They respond better when you make the newsletter easy. No one wants to feel guilty for making you suffer.

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Discover Which Sales Triggers Are Most Effective When Mixed With SEO!

 by: John Alexander

We all know the importance of gaining top visibility to a specific target audience on the major search engines. After all, you really need qualified traffic or those who are actually searching for goods and services that you are offering. While most of the time, we teach folks about the importance of doing good keyword research and/or behavioral research to ensure they are attracting an “ideal” target audience, there is another more natural aspect that I’d like to just touch on here.

Writing for search engine robots is not enough:

Many search engine optimizers are empowered through training, with the ability to write for search engine robots and have crafted their skills to score exceptionally well for top relevancy. It surely is essential but there is another element that we need to reflect on besides just writing for search engine robots (as important as that is). I am referring to the importance of compelling your visitor to respond right now once they have landed on the Web page as a result of finding you in the top results. Just what is the exact reason that your target audience will make a buying decision? Why will they decide to buy or not to buy? What do they need to read within your copy that will get them to act right now?

There are only so many reasons why your visitors buy:

When I first started my business, I use to love to ask questions like….Can you explain why I should buy from you? Invariably the client can often point out a number of important reasons why you might buy from him instead of the guy down the street. What you want to do is try asking a series of questions to help profile the client’s target audience. After all, this is the most important group to try and understand….the “target audience”. At our live SEO Mastery Workshop, we teach people powerful ways that they can research their target audiences behavior. But let’s start by arming you with a few basic questions that should help you think about your writing style and communications.

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Online or offline, most human beings have certain mindsets which can trigger buying. The challenge however, is we often behave a certain way without ever giving an ounce of thought to the REAL REASON why we buy. If we understand the real reason that that visitors respond, we can suddenly write much more effectively for the human brain as well as the search engine robots.

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Let’s start by listing a 5 simple reasons that will trigger buying decisions:

• People will buy to save money
• People will also buy to make money
• People will buy something if it saves them time
• People will buy a product or service if it makes life easier
• People will buy something if it improves their safety

Okay, now in each of these 5 examples, ask yourself the following questions:

• If people will buy to save money -

  then ask yourself…

  if your product or service saves them any money? (This is a trigger)

• If people buy to make money

  then ask yourself…

  does your product or service offer your audience any opportunities to earn?

• If people buy to save time

  then ask yourself…

  ….how might this apply to what you offer?

• If people buyto make life easier

  then ask yourself…

  are you able to name some improved conveniences?

• If people buy to improve safety,

  then ask yourself…

  does your product improve security or make people feel safer?

You can see how having an understanding WHY people buy, can actually change the way you present your content. These types of questions will often help you with writing much more compelling copy because you are writing with a focus that includes a reason to respond now.

But wait!…

Are these the only reasons why people buy? Absolutely not! Start by creating a list of your own “triggers” or things that caused you to “make up your mind” to buy.

The more you explore your target audience’s mindset, the more fascinating this can become. Of course we have not even touched on a fraction of the many “triggers” that are at work in people’s minds when they are reading Web pages.

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If you want some more buying triggers to consider, I’ll give you a few more

• People will buy to for specific brands (usually it has to do with prestige)
• People will buy to educate themselves
• People will buy to improve their health
• People will buy to settle their fears
• People will buy to have some fun
• People will buy to satisfy their curiosity
• People will buy to streamline their processes
• People will buy to prove they are right about some issue
• People will buy to improve their image or appearance
• People will buy to improve their quality of life
• People will buy to uniquely set themselves apart from the crowd

What other reasons can you think of that will compel your target audience to buy now?

Best regards,

John Alexander

About The Author John Alexander is the Co-Director of Training of Search Engine Workshops with Robin Nobles. Together, they teach 2-day beginner, 3-day advanced, and 5-day all-inclusive “hands on” search engine marketing workshops in locations across the globe. John also teaches online search engine marketing courses through http://www.onlinewebtraining.com, and he s a member of Wordtracker s official question support team. john@searchengineworkshops.com

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